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Product Chief Designer (NPK)

From NAGTROC

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Hiroshi Hasegawa
Hiroshi Hasegawa

The born-in-Japan Nissan GT-R, now on the roads worldwide Dedication to good design, functionality, and truly exceptional performance

The Nissan GT-R embodies Nissan's ultimate passion for the automobile. Based on original Nissan concepts nurtured in Japan, it carries forward a proud heritage.

This is the first globally marketed GT-R in the history of the line, which started with the PGC10 GT-R in 1969. Through the process of design I worked to give this car an overwhelming presence, persistently expressing the originality of Japanese car culture. This is why the body is not derived from a production sedan or coupe, but is one of a kind, the first in GT-R history. This is our ultimate, most faithful rendition of the GT-R redefined.

What makes a Nissan GT-R boils down to two ideas: "design backed by function to realize exceptional performance," and "continuation of the original design heritage." In terms of high performance and function, the Nissan GT-R body was forged by its air stream. The cockpit offers the optimum layout for the driver. Landmark features from the Nissan GT-R design history that the new model maintains are the edgy box-shape of the PGC10 GT-R of 1969, the four round taillamps of the KPGC110 GT-R (1973 ), and the grille opening of the R34 GT-R (1999), a symbolic use of the cooling feature in the design.

Keeping in mind a global stage for this born-in-Japan car, I also designed it to express the flavor of modern Japanese culture.

We based the design of the new Nissan GT-R on these ideas and values.

The sense of true high performance and function, superb aerodynamic performance and ultimate dedication to good design make the new Nissan GT-R almost intimidating relative to other sports cars. It expresses an originality found in no other, stands out as one of a kind, breaks through established ideas of what a sports car should be, and rises to the challenge of creating a new world of sports cars.

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